Dark Herder

Designer

Personal

As the lead designer, I created Dark Herder as a "viral marketing" case study proving that design and placement alone could replace advertising. The clothing I designed and wore with my team led individuals to our website to obtain more information on our project and our customers. After the monumental success of our first 32 hooded sweatshirts, 3 more designs were implemented as well as the re-creation of the first design in a different color and style. All clothing was sold within six months and North American coverage was obtained.